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Story perspectives

Target Cuts Bonuses Amid Backlash and Sales Decline

3/31/2025

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Story summary
  • Target employees will receive 87% of potential bonuses for fiscal 2024, a decrease from 100% in 2023, due to a 1% sales decline.
  • The company faced backlash after discontinuing Diversity, Equity, and Inclusion initiatives, resulting in consumer boycotts and financial losses.
  • Analysts predict ongoing financial challenges in 2025, driven by competition and tariff uncertainties.
  • Recent changes at Target include new executives and a focus on performance-based compensation.