Back to today’s briefing

Story perspectives

TAG Heuer Revamps Formula 1 Collection with Solargraph Models

4/1/2025

50 4

Summary

Story summary

TAG Heuer has breathed new life into its legendary Formula 1 collection with the launch of nine striking models powered by the cutting-edge Solargraph movement. Debuted at Watches & Wonders 2025, these timepieces marry classic charm with contemporary innovation, boasting an impressive 15-year battery life. Priced between 1,750 and 1,850 CHF, they invite a fresh wave of watch lovers to the fold.

History

Historical Context

TAG Heuer's revival of its Formula 1 collection echoes its historical ties to motorsport. Since the 1980s, TAG Heuer has integrated cutting-edge technology with racing heritage, similar to its 2010 Pendulum Concept. This blend of tradition and innovation continues to attract new watch enthusiasts, reinforcing its legacy in the luxury watch market.

1 of 2

Story summary

TAG Heuer has breathed new life into its legendary Formula 1 collection with the launch of nine striking models powered by the cutting-edge Solargraph movement. Debuted at Watches & Wonders 2025, these timepieces marry classic charm with contemporary innovation, boasting an impressive 15-year battery life. Priced between 1,750 and 1,850 CHF, they invite a fresh wave of watch lovers to the fold.

1 / 2