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Trump's Tariffs Force Build-A-Bear to Diversify Suppliers

3/31/2025

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Summary

Story summary

President Trump's tariffs on imports from China and Mexico are shaking up the U.S. toy industry, which depends on China for a staggering 77% of its toys. As prices soar, demand is likely to wane. In response, Build-A-Bear Workshop is proactively reshaping its inventory and diversifying suppliers, reducing its reliance on China to under 50%.

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Story summary

President Trump's tariffs on imports from China and Mexico are shaking up the U.S. toy industry, which depends on China for a staggering 77% of its toys. As prices soar, demand is likely to wane. In response, Build-A-Bear Workshop is proactively reshaping its inventory and diversifying suppliers, reducing its reliance on China to under 50%.