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Sweet 16 Viewership Mixed: Men's Decline, Women's Surge

4/1/2025

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Summary

Story summary

CBS's NCAA men’s Sweet 16 showcased a blend of excitement and slight declines, with the Auburn-Michigan clash drawing 7.34 million viewers, a dip from last year. In contrast, the Michigan State-Mississippi matchup held steady at 6.71 million. Meanwhile, ESPN's LSU-NC State women's game surged by 22%, captivating 1.41 million fans.

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Story summary

CBS's NCAA men’s Sweet 16 showcased a blend of excitement and slight declines, with the Auburn-Michigan clash drawing 7.34 million viewers, a dip from last year. In contrast, the Michigan State-Mississippi matchup held steady at 6.71 million. Meanwhile, ESPN's LSU-NC State women's game surged by 22%, captivating 1.41 million fans.