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Cinema United CEO Advocates 45-Day Theatrical Exclusivity

4/1/2025

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Summary

Story summary

At CinemaCon, Michael O’Leary, president-CEO of Cinema United, passionately championed a 45-day exclusive theatrical window for films. He warned that shorter release periods jeopardize box office earnings and diminish audience connection. O’Leary called for a united effort between studios and exhibitors to boost marketing and secure a thriving future for the film industry.

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Story summary

At CinemaCon, Michael O’Leary, president-CEO of Cinema United, passionately championed a 45-day exclusive theatrical window for films. He warned that shorter release periods jeopardize box office earnings and diminish audience connection. O’Leary called for a united effort between studios and exhibitors to boost marketing and secure a thriving future for the film industry.