Story perspectives
Tupperware Eyes European Comeback with New Leadership
4/1/2025
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Story summary
- Tupperware, a beloved brand in South Africa, is poised for a comeback after its December 2024 shutdown.
- French entrepreneur Cédric Meston has acquired Tupperware France and plans a European relaunch by April 2025.
- Meston targets €100 million in revenue, supported by 20,000 independent sales representatives.
- While South Africa's future with Tupperware is unclear, consumer interest remains strong.
