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Newcastle Influencer Faces Backlash Over Saudi Trip Promotion

4/1/2025

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Summary

Story summary

Newcastle United influencer Adam Pearson sparked controversy by promoting trips to Saudi Arabia to celebrate the club's Carabao Cup victory, boasting 25 million views on TikTok. Critics, notably the NUFC Fans Against Sportswashing group, fiercely opposed the promotion, highlighting the troubling connection to Saudi Arabia's human rights record and the club's contentious ownership by the Public Investment Fund.

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Story summary

Newcastle United influencer Adam Pearson sparked controversy by promoting trips to Saudi Arabia to celebrate the club's Carabao Cup victory, boasting 25 million views on TikTok. Critics, notably the NUFC Fans Against Sportswashing group, fiercely opposed the promotion, highlighting the troubling connection to Saudi Arabia's human rights record and the club's contentious ownership by the Public Investment Fund.