Drooid Logo
Back to today’s briefing

Story perspectives

Cinema Owners Demand 45-Day Film Exclusivity to Boost Profits

4/1/2025

31 4

1 of 1

Story summary
  • Cinema owners are rallying for a crucial 45-day exclusivity window for films in theaters before they hit streaming platforms. Michael O'Leary, president of Cinema United, warns that shorter release periods jeopardize box office profits and leave audiences bewildered. With box office earnings still struggling below $9 billion, the industry desperately seeks a path to recovery.