Story perspectives
Gen Z Drives 7% Surge in Wellness Spending
4/1/2025
49 4
1 of 1
Story summary
- Gen Z and millennials are reshaping the wellness landscape, choosing healthy lifestyles over conventional leisure activities. Bank of America reveals a remarkable 7% surge in fitness spending, marking the highest growth in nearly two years. This generational shift is fueling wellness stocks, with rising enthusiasm for innovative trends like cold plunges and red light therapy.
