Story perspectives

Ex-McCann Exec Launches Studio to Redefine Global Creativity

4/2/2025

29 4

Summary

Story summary

Ioana Filip, ex-global executive creative director at McCann Worldgroup, has launched International Waters, an independent studio.
The studio seeks to redefine "offshore" by highlighting talent from Romania, Brazil, and other regions.
Operating on a decentralized model, it connects global brands with local creatives without requiring relocation.
Targeting mid-sized clients, International Waters focuses on strategic partnerships and impactful work beyond traditional network limitations.

1 of 1

Story summary

Ioana Filip, ex-global executive creative director at McCann Worldgroup, has launched International Waters, an independent studio.
The studio seeks to redefine "offshore" by highlighting talent from Romania, Brazil, and other regions.
Operating on a decentralized model, it connects global brands with local creatives without requiring relocation.
Targeting mid-sized clients, International Waters focuses on strategic partnerships and impactful work beyond traditional network limitations.