Back to today’s briefing

Story perspectives

Cosmoprof 2025: Youth-Driven Trends Transforming Beauty Industry

4/2/2025

50 9

Summary

Story summary

At Cosmoprof Worldwide Bologna 2025, the beauty industry buzzed with excitement as younger consumers drove trends, K-Beauty evolved, and AI took center stage. Brands like Sonimedi and Chromavis unveiled groundbreaking products, including the award-winning OVACO shampoo and hybrid makeup. The event underscored a powerful shift towards sustainability and health, placing consumers at the heart of beauty innovation.

1 of 1

Story summary

At Cosmoprof Worldwide Bologna 2025, the beauty industry buzzed with excitement as younger consumers drove trends, K-Beauty evolved, and AI took center stage. Brands like Sonimedi and Chromavis unveiled groundbreaking products, including the award-winning OVACO shampoo and hybrid makeup. The event underscored a powerful shift towards sustainability and health, placing consumers at the heart of beauty innovation.