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Sephora Launches Luxury Australian Sunscreen Brand in U.S.

4/3/2025

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Summary

Story summary

Sephora has introduced Ultra Violette, an innovative Australian sunscreen brand, to the U.S. market, following its successful 2018 launch in 29 countries. Co-founders Bec Jefferd and Ava Matthews are on a mission to elevate sunscreen to a luxury skincare staple. The U.S. collection features five products, priced from $22 to $40, incorporating cutting-edge FDA-approved filters.

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Story summary

Sephora has introduced Ultra Violette, an innovative Australian sunscreen brand, to the U.S. market, following its successful 2018 launch in 29 countries. Co-founders Bec Jefferd and Ava Matthews are on a mission to elevate sunscreen to a luxury skincare staple. The U.S. collection features five products, priced from $22 to $40, incorporating cutting-edge FDA-approved filters.