Back to today’s briefing

Story perspectives

Crosby Teams Up with NORQAIN: Boosting Luxury Watch Brand

4/2/2025

26 5

Summary

Story summary

NHL legend Sidney Crosby is making waves off the ice by becoming an investor and brand ambassador for Swiss watch brand NORQAIN, teaming up with ex-teammate Mark Streit. After discovering the brand at the 2019 All-Star Game, Crosby is set to boost NORQAIN's visibility in North America, showcasing their exquisite luxury watches priced from $3,000 to $17,580 CAD.

1 of 1

Story summary

NHL legend Sidney Crosby is making waves off the ice by becoming an investor and brand ambassador for Swiss watch brand NORQAIN, teaming up with ex-teammate Mark Streit. After discovering the brand at the 2019 All-Star Game, Crosby is set to boost NORQAIN's visibility in North America, showcasing their exquisite luxury watches priced from $3,000 to $17,580 CAD.