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Disappointing Pay-Per-View Buys Plague Bivol-Beterbiev Rematch

4/3/2025

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Summary

Story summary

Dmitry Bivol and Artur Beterbiev II's highly anticipated rematch on February 22 drew only 340,000 pay-per-view buys, disappointing many. Despite efforts to make the event more accessible with a lower price, rampant piracy and marketing missteps hampered its success. This fight not only displayed elite boxing talent but also underscored the evolving challenges facing the pay-per-view model.

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Story summary

Dmitry Bivol and Artur Beterbiev II's highly anticipated rematch on February 22 drew only 340,000 pay-per-view buys, disappointing many. Despite efforts to make the event more accessible with a lower price, rampant piracy and marketing missteps hampered its success. This fight not only displayed elite boxing talent but also underscored the evolving challenges facing the pay-per-view model.