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Puma Appoints New CEO Amid Sales Struggles

4/3/2025

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Summary

Story summary

Puma appoints Arthur Hoeld as CEO, succeeding Arne Freundt amid strategic disagreements.
Freundt's departure is effective April 11, with Hoeld taking over on July 1.
Puma struggles with declining sales and profitability, contrasting with Adidas's growth.
U.S. tariffs and uncertain consumer spending have negatively affected Puma's performance.
Hoeld's leadership aims to initiate a new growth phase for the company.

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Story summary

Puma appoints Arthur Hoeld as CEO, succeeding Arne Freundt amid strategic disagreements.
Freundt's departure is effective April 11, with Hoeld taking over on July 1.
Puma struggles with declining sales and profitability, contrasting with Adidas's growth.
U.S. tariffs and uncertain consumer spending have negatively affected Puma's performance.
Hoeld's leadership aims to initiate a new growth phase for the company.