Back to today’s briefing

Story perspectives

Hershey Acquires LesserEvil to Boost Healthy Snack Range

4/3/2025

27 6

Summary

Story summary

Hershey Co. is set to enhance its snack offerings by acquiring the health-focused company LesserEvil. Known for its Organic Popcorn and Paleo Puffs, LesserEvil is projected to bring in $165 million in revenue for 2024. This strategic move will complement Hershey's existing brands like SkinnyPop and Pirate’s Booty, catering to the growing demand for healthier snacks.

1 of 1

Story summary

Hershey Co. is set to enhance its snack offerings by acquiring the health-focused company LesserEvil. Known for its Organic Popcorn and Paleo Puffs, LesserEvil is projected to bring in $165 million in revenue for 2024. This strategic move will complement Hershey's existing brands like SkinnyPop and Pirate’s Booty, catering to the growing demand for healthier snacks.