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2025: OzTAM's Game-Changing Audience Measurement with Samba TV

4/7/2025

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Summary

Story summary

OzTAM is set to revolutionize audience measurement in Australia by teaming up with Samba TV and Nexxen for a groundbreaking project launching in 2025. This innovative initiative will merge big data from over 2.2 million connected TVs with OzTAM’s panel data, offering advertisers and broadcasters unprecedented insights into viewership trends.

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Story summary

OzTAM is set to revolutionize audience measurement in Australia by teaming up with Samba TV and Nexxen for a groundbreaking project launching in 2025. This innovative initiative will merge big data from over 2.2 million connected TVs with OzTAM’s panel data, offering advertisers and broadcasters unprecedented insights into viewership trends.