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Caitlin Clark's Impact: Women's Final Four Viewership Plummets 64%

4/6/2025

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Summary

Story summary

Caitlin Clark's remarkable influence on women's basketball is underscored by a staggering 64% drop in viewership for the NCAA Women's Final Four, averaging 3.9 million viewers in 2025. Yet, this event still stands as the second-most watched in history, showcasing the lasting impact Clark has had on the sport's appeal.

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Story summary

Caitlin Clark's remarkable influence on women's basketball is underscored by a staggering 64% drop in viewership for the NCAA Women's Final Four, averaging 3.9 million viewers in 2025. Yet, this event still stands as the second-most watched in history, showcasing the lasting impact Clark has had on the sport's appeal.