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Apple's 1989 Destruction of 7,000 Lisa Computers Shocks

4/7/2025

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Summary

Story summary

In a shocking move in 1989, Apple obliterated 7,000 unsold Lisa computers in Logan, Utah, despite their groundbreaking technology. The Lisa, launched in 1983, faltered due to steep prices and overheating problems. Bob Cook's efforts to salvage them were thwarted by Apple, igniting concerns about the company's environmental responsibility today.

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Story summary

In a shocking move in 1989, Apple obliterated 7,000 unsold Lisa computers in Logan, Utah, despite their groundbreaking technology. The Lisa, launched in 1983, faltered due to steep prices and overheating problems. Bob Cook's efforts to salvage them were thwarted by Apple, igniting concerns about the company's environmental responsibility today.