Story perspectives
Gen Z Shuns TV: Social Media Dominates Entertainment
4/8/2025
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Story summary
- Industry leaders at CinemaCon highlighted Gen Z's preference for social media over traditional media.
- A Deloitte report found that 56% of Gen Z views social media as more relevant than traditional media.
- YouTube has surpassed traditional TV in U.S. youth viewership, signaling a shift in entertainment consumption.
- Films like "A Minecraft Movie" demonstrate the potential for significant box office success by engaging Gen Z.
- Hollywood needs to adapt by producing quality content that connects with younger audiences.
