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71% of Americans Now Lease Routers from ISPs

4/9/2025

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Summary

Story summary

A recent survey by Parks Associates shows a significant shift in consumer behavior: 71% of U.S. broadband users now lease routers from their Internet Service Providers (ISPs), moving away from owning their devices. This trend coincides with the rollout of advanced Wi-Fi 6E and Wi-Fi 7 technologies, as users seek cost-effective solutions and greater satisfaction from ISP-provided equipment.

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Story summary

A recent survey by Parks Associates shows a significant shift in consumer behavior: 71% of U.S. broadband users now lease routers from their Internet Service Providers (ISPs), moving away from owning their devices. This trend coincides with the rollout of advanced Wi-Fi 6E and Wi-Fi 7 technologies, as users seek cost-effective solutions and greater satisfaction from ISP-provided equipment.