Back to today’s briefing

Story perspectives

LIV Golf Hits High Viewership, Still Trails PGA Tour

4/9/2025

50 9

Summary

Story summary

LIV Golf's latest event at Trump Doral attracted 484,000 viewers, a stark contrast to the PGA Tour's impressive 1.75 million for the Valero Texas Open. While this marks LIV's highest viewership yet, it underscores the PGA Tour's stronghold in the sport. Meanwhile, discussions of a merger remain stagnant as players like Jon Rahm shift their focus to upcoming majors.

1 of 1

Story summary

LIV Golf's latest event at Trump Doral attracted 484,000 viewers, a stark contrast to the PGA Tour's impressive 1.75 million for the Valero Texas Open. While this marks LIV's highest viewership yet, it underscores the PGA Tour's stronghold in the sport. Meanwhile, discussions of a merger remain stagnant as players like Jon Rahm shift their focus to upcoming majors.