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F1 Seeks $180M U.S. Media Deal Amid Bidding Hesitation

4/10/2025

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Summary

Story summary

Formula One is on the hunt for fresh U.S. media rights partners for 2026, eyeing a hefty annual price tag of $150 million to $180 million. Yet, potential bidders like Netflix and Amazon show only mild enthusiasm. With ESPN set to leave after 2025, F1 grapples with the challenge of landing a lucrative deal despite its rising popularity.

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Story summary

Formula One is on the hunt for fresh U.S. media rights partners for 2026, eyeing a hefty annual price tag of $150 million to $180 million. Yet, potential bidders like Netflix and Amazon show only mild enthusiasm. With ESPN set to leave after 2025, F1 grapples with the challenge of landing a lucrative deal despite its rising popularity.