Back to today’s briefing

Story perspectives

Chelsea Eyes £50M Shirt Deal Amid Champions League Bid

4/11/2025

28 3

Summary

Story summary

Chelsea is in talks for a lucrative £50 million shirt sponsorship, hinging on their Champions League qualification. Currently sitting fourth in the Premier League, the club grapples with UEFA's financial scrutiny over past overspending, even as they celebrate a recent profit from selling their women's team. Additionally, they're eyeing partnerships with airlines for further sponsorship opportunities.

1 of 1

Story summary

Chelsea is in talks for a lucrative £50 million shirt sponsorship, hinging on their Champions League qualification. Currently sitting fourth in the Premier League, the club grapples with UEFA's financial scrutiny over past overspending, even as they celebrate a recent profit from selling their women's team. Additionally, they're eyeing partnerships with airlines for further sponsorship opportunities.