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Miuccia Prada: From Leather Goods to Luxury Icon

4/12/2025

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Story summary
  • Miuccia Prada, a Milanese visionary born in 1948, revolutionized her family's leather goods business into a $5 billion luxury powerhouse. After stepping away from politics, she embraced fashion with striking minimalist designs. Collaborating with Patrizio Bertelli, she championed sustainability, defied fast fashion, and introduced Miu Miu, captivating a younger generation.