Back to today’s briefing

Story perspectives

£33.7 Billion Tourism Surge from Film Locations by 2025

4/14/2025

44 4

Summary

Story summary

By 2025, Visit Britain expects a staggering £33.7 billion boost from overseas visitors, fueled by iconic film and TV locations. Enchanting sites like Tantallon Castle, Prideaux Place, and Richmond are set to draw in tourists worldwide. The "Starring Great Britain" campaign shines a spotlight on these gems, showcasing their appearances in beloved series like Bridgerton and Ted Lasso.

1 of 1

Story summary

By 2025, Visit Britain expects a staggering £33.7 billion boost from overseas visitors, fueled by iconic film and TV locations. Enchanting sites like Tantallon Castle, Prideaux Place, and Richmond are set to draw in tourists worldwide. The "Starring Great Britain" campaign shines a spotlight on these gems, showcasing their appearances in beloved series like Bridgerton and Ted Lasso.