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Thorne and Ben Shelton Launch Dynamic Electrolyte Campaign

4/14/2025

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Summary

Story summary

Thorne has teamed up with tennis sensation Ben Shelton to unveil an exciting ad campaign for its new on-the-go electrolyte powders. Targeting the vibrant Gen Z audience, the campaign showcases dynamic commercials across multiple platforms. With a commitment to science-backed wellness, Thorne's collaboration with the Mayo Clinic highlights its dedication to quality as global electrolyte powder sales are set to soar to $18.3 billion by 2034.

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Story summary

Thorne has teamed up with tennis sensation Ben Shelton to unveil an exciting ad campaign for its new on-the-go electrolyte powders. Targeting the vibrant Gen Z audience, the campaign showcases dynamic commercials across multiple platforms. With a commitment to science-backed wellness, Thorne's collaboration with the Mayo Clinic highlights its dedication to quality as global electrolyte powder sales are set to soar to $18.3 billion by 2034.