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Vanessa Chong Revives Family Business with Wellness Focus

4/15/2025

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Summary

Story summary

Vanessa Chong, grieving the loss of her brother, has returned to Malaysia with a renewed purpose. As CEO of Foo Kwai Heong and S W Aroma, she’s on a mission to modernize their incense and fragrance businesses. With her 2020 venture, Franoe, she’s passionate about promoting wellness through transformative aromatherapy workshops and retreats, aiming to carve a significant niche in the wellness industry.

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Story summary

Vanessa Chong, grieving the loss of her brother, has returned to Malaysia with a renewed purpose. As CEO of Foo Kwai Heong and S W Aroma, she’s on a mission to modernize their incense and fragrance businesses. With her 2020 venture, Franoe, she’s passionate about promoting wellness through transformative aromatherapy workshops and retreats, aiming to carve a significant niche in the wellness industry.