Back to today’s briefing

Story perspectives

NASCAR Partners with Klutch Sports for $15M Sponsorship Deal

4/16/2025

40 2

Summary

Story summary

NASCAR is teaming up with Klutch Sports Group to secure a fresh title sponsor for the Xfinity Series, which will take over in 2026. With a target of $15 million per year, including $10 million in rights fees, this partnership, led by LeBron James' agent Rich Paul, promises to invigorate NASCAR's sponsorship scene.

1 of 1

Story summary

NASCAR is teaming up with Klutch Sports Group to secure a fresh title sponsor for the Xfinity Series, which will take over in 2026. With a target of $15 million per year, including $10 million in rights fees, this partnership, led by LeBron James' agent Rich Paul, promises to invigorate NASCAR's sponsorship scene.