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Manischewitz Revamps Tradition with Trendy New Offerings

4/17/2025

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Summary

Story summary

Manischewitz, a beloved name in Jewish cuisine since 1888, is shaking things up! Based in Bayonne, New Jersey, the company is rebranding to captivate younger audiences. With Passover on the horizon, they're launching exciting new offerings like frozen rugelach, and aiming to elevate matzo ball soup to mainstream status, rivaling the popularity of tacos.

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Story summary

Manischewitz, a beloved name in Jewish cuisine since 1888, is shaking things up! Based in Bayonne, New Jersey, the company is rebranding to captivate younger audiences. With Passover on the horizon, they're launching exciting new offerings like frozen rugelach, and aiming to elevate matzo ball soup to mainstream status, rivaling the popularity of tacos.