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NCAA Thrills Boost Cable, Streaming Hits Record 43.8%

4/17/2025

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Summary

Story summary

March saw a surge in cable TV viewing at 24%, fueled by the excitement of NCAA basketball, while streaming soared to 43.8%. The Oscars captivated 20.3 million viewers, showcasing the power of multiplatform engagement. YouTube dominated streaming with a 12% share, even as overall TV viewing dipped 6% from February, with scripted dramas claiming 28% of broadcast time.

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Story summary

March saw a surge in cable TV viewing at 24%, fueled by the excitement of NCAA basketball, while streaming soared to 43.8%. The Oscars captivated 20.3 million viewers, showcasing the power of multiplatform engagement. YouTube dominated streaming with a 12% share, even as overall TV viewing dipped 6% from February, with scripted dramas claiming 28% of broadcast time.