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Spotify's Sulinna Ong Promises Playlist Revolution for 2025

4/18/2025

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Summary

Story summary

Sulinna Ong, Spotify's global head of editorial, unveiled exciting plans for 2025, aiming to revolutionize playlists with captivating short-form videos and rich editorial content. She passionately champions human curation over AI, especially as Spotify thrives in vibrant markets like India and Southeast Asia. Ong envisions playlists that weave community and storytelling, deepening user engagement.

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Story summary

Sulinna Ong, Spotify's global head of editorial, unveiled exciting plans for 2025, aiming to revolutionize playlists with captivating short-form videos and rich editorial content. She passionately champions human curation over AI, especially as Spotify thrives in vibrant markets like India and Southeast Asia. Ong envisions playlists that weave community and storytelling, deepening user engagement.