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Apple's Market Share Plummets Amidst Xiaomi's Surge

4/18/2025

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Summary

Story summary

Apple's smartphone market share in China dropped to 13.7% in Q1 2024, down from 17.4%.
The company ranked fifth, with shipments declining by 9% to 9.8 million units.
Xiaomi emerged as the market leader, boosting shipments by 40% to 13.3 million.
Government subsidies for affordable phones significantly impacted Apple's performance.

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Story summary

Apple's smartphone market share in China dropped to 13.7% in Q1 2024, down from 17.4%.
The company ranked fifth, with shipments declining by 9% to 9.8 million units.
Xiaomi emerged as the market leader, boosting shipments by 40% to 13.3 million.
Government subsidies for affordable phones significantly impacted Apple's performance.