Story perspectives

Quiet Town’s Sustainable Success: $3M and Growing

4/20/2025

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Summary

Story summary

Quiet Town, founded by Michael and Lisa Schulner-Fine in 2016, specializes in sustainable bathroom accessories.
The business grew from a side hustle to generating over $3 million annually by 2023.
They prioritize creativity and sustainability, initiating projects like Re:Canvas for material upcycling.
Relocating to the West Coast improved their design inspiration and work-life balance.
They recommend aspiring entrepreneurs find partners with complementary skills and maintain passion for their ventures.

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Story summary

Quiet Town, founded by Michael and Lisa Schulner-Fine in 2016, specializes in sustainable bathroom accessories.
The business grew from a side hustle to generating over $3 million annually by 2023.
They prioritize creativity and sustainability, initiating projects like Re:Canvas for material upcycling.
Relocating to the West Coast improved their design inspiration and work-life balance.
They recommend aspiring entrepreneurs find partners with complementary skills and maintain passion for their ventures.