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South Korea's 'Loneliness Economy': Premium Pet Care Surges

4/20/2025

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Summary

Story summary

Suh, a divorced man in his 40s, spends over 142,000 won (US$100) monthly on premium pet care for his Maltese dog.
His spending highlights South Korea's "loneliness economy," addressing the needs of isolated individuals.
This trend aligns with the increase in single-person households, including the unmarried and divorced.
Experts observe a rise in businesses like therapy services and dating apps targeting this demographic.

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Story summary

Suh, a divorced man in his 40s, spends over 142,000 won (US$100) monthly on premium pet care for his Maltese dog.
His spending highlights South Korea's "loneliness economy," addressing the needs of isolated individuals.
This trend aligns with the increase in single-person households, including the unmarried and divorced.
Experts observe a rise in businesses like therapy services and dating apps targeting this demographic.