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Protein Powder Market Soars, But Do You Need It?

4/20/2025

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Summary

Story summary

The global protein powder market is booming, soaring from $24.6 billion in 2024 to an expected $46.2 billion by 2034. Despite the hype from influencers, Dr. Rupy Aujla argues that many people don’t need them. UK guidelines suggest an average man requires just 56g of protein daily, or 0.75g per kg of body weight.

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Story summary

The global protein powder market is booming, soaring from $24.6 billion in 2024 to an expected $46.2 billion by 2034. Despite the hype from influencers, Dr. Rupy Aujla argues that many people don’t need them. UK guidelines suggest an average man requires just 56g of protein daily, or 0.75g per kg of body weight.