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American Tourist Boosts K-Beauty Sales Amid Tariff Fears

4/21/2025

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Summary

Story summary

American tourist Jonathan Ko seized the moment in Seoul, splurging on 500,000 won of K-beauty products before anticipated price hikes from US tariffs. With sunscreens in high demand, South Korea's beauty exports soared to a staggering $10.2 billion in 2024, as ongoing tariff negotiations loom, threatening to shake up prices even more.

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Story summary

American tourist Jonathan Ko seized the moment in Seoul, splurging on 500,000 won of K-beauty products before anticipated price hikes from US tariffs. With sunscreens in high demand, South Korea's beauty exports soared to a staggering $10.2 billion in 2024, as ongoing tariff negotiations loom, threatening to shake up prices even more.