Back to today’s briefing

Story perspectives

AI Firms Offer Free Tools to Captivate Gen Z

4/22/2025

50 5

Summary

Story summary

AI companies are rolling out free access to powerful tools like ChatGPT Plus for college students during finals, echoing the "Millennial lifestyle subsidy." This move seeks to captivate Gen Z, who are turning to AI for everyday tasks. Yet, as costs mount, these companies must find a way to profit to ensure their longevity.

1 of 1

Story summary

AI companies are rolling out free access to powerful tools like ChatGPT Plus for college students during finals, echoing the "Millennial lifestyle subsidy." This move seeks to captivate Gen Z, who are turning to AI for everyday tasks. Yet, as costs mount, these companies must find a way to profit to ensure their longevity.