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U.S. Food Industry Innovates with High-Protein Trends

4/22/2025

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Summary

Story summary

Morgan Gates, a 28-year-old sales representative, fuels his day with protein-packed meals like eggs, smoothies, and red meat. This shift mirrors a broader trend in the U.S. food industry, now worth $367 billion, as it innovates by infusing protein into unexpected items like coffee, candy, and even water, catering to the rising demand for high-protein diets.

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Story summary

Morgan Gates, a 28-year-old sales representative, fuels his day with protein-packed meals like eggs, smoothies, and red meat. This shift mirrors a broader trend in the U.S. food industry, now worth $367 billion, as it innovates by infusing protein into unexpected items like coffee, candy, and even water, catering to the rising demand for high-protein diets.