Back to today’s briefing

Story perspectives

Neat Burger Closes UK Locations, 150 Jobs Lost

4/23/2025

34 5

Summary

Story summary

Neat Burger, co-founded by Lewis Hamilton and Leonardo DiCaprio, has permanently closed all UK locations, affecting approximately 150 jobs.
Launched in 2019, the chain reported losses of £7.9 million in 2022 due to declining demand and high operational costs.
The brand has now shifted focus to Milan, ending its six-year UK presence.
Hamilton's recent Formula 1 challenges add to the difficulties faced by his business endeavors.

History

Historical Context

Neat Burger's closure mirrors the fate of many ambitious startups facing economic pressures. In the late 2000s, similar ventures like Freshii struggled amid rising costs and changing consumer preferences. This historical pattern underscores how market dynamics can swiftly shift, impacting even high-profile brands co-founded by celebrities.

1 of 2

Story summary

Neat Burger, co-founded by Lewis Hamilton and Leonardo DiCaprio, has permanently closed all UK locations, affecting approximately 150 jobs.
Launched in 2019, the chain reported losses of £7.9 million in 2022 due to declining demand and high operational costs.
The brand has now shifted focus to Milan, ending its six-year UK presence.
Hamilton's recent Formula 1 challenges add to the difficulties faced by his business endeavors.

1 / 2