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Rose Bowl Moves to Earlier Start, Risks Iconic Sunset

4/23/2025

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Summary

Story summary

The Rose Bowl Game, a cherished tradition in Pasadena, California, will now start an hour earlier at 4 p.m. ET beginning in 2026. This shift, aimed at aligning with the College Football Playoff schedule, threatens to dim the iconic sunset view that has long defined the event, altering the vibrant atmosphere fans have come to love.

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Story summary

The Rose Bowl Game, a cherished tradition in Pasadena, California, will now start an hour earlier at 4 p.m. ET beginning in 2026. This shift, aimed at aligning with the College Football Playoff schedule, threatens to dim the iconic sunset view that has long defined the event, altering the vibrant atmosphere fans have come to love.