Back to today’s briefing

Story perspectives

Target Faces Backlash: 200,000 Join Boycott Over DEI Cuts

4/24/2025

50 6

Summary

Story summary

Target is reeling from a fierce backlash after slashing its diversity, equity, and inclusion programs, leading to a staggering 10-week drop in store visits. Over 200,000 people joined a nationwide boycott, spurred by the retailer's decision to abandon hiring goals for minority employees and dissolve its racial justice committee under conservative pressure.

1 of 1

Story summary

Target is reeling from a fierce backlash after slashing its diversity, equity, and inclusion programs, leading to a staggering 10-week drop in store visits. Over 200,000 people joined a nationwide boycott, spurred by the retailer's decision to abandon hiring goals for minority employees and dissolve its racial justice committee under conservative pressure.