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Hallmark Ends Peacock Partnership, Launches Hallmark+ Streaming

4/24/2025

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Summary

Story summary

Hallmark is set to conclude its partnership with Peacock on May 1, 2025, bringing all its beloved programming to its own streaming platform, Hallmark+. This strategic move, following a fruitful collaboration since 2022, aims to create a more unified viewing experience. Fans can enjoy exclusive shows and movies for just $7.99 a month or $79.99 a year.

History

Historical Context

Hallmark's transition to its own streaming platform, Hallmark+, echoes historical shifts in media ownership and distribution. In 2007, Hallmark acquired the Hallmark Channel, previously struggling for identity. This move mirrors the 2010s trend of networks reclaiming content from streaming partners, aiming for greater control and audience engagement.

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Story summary

Hallmark is set to conclude its partnership with Peacock on May 1, 2025, bringing all its beloved programming to its own streaming platform, Hallmark+. This strategic move, following a fruitful collaboration since 2022, aims to create a more unified viewing experience. Fans can enjoy exclusive shows and movies for just $7.99 a month or $79.99 a year.

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