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Stuart Semple Launches Accessible 'YOLO' Inspired by Lab-Only Color

4/25/2025

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Summary

Semple Unveils YOLO

British artist Stuart Semple has unveiled "YOLO," a vibrant paint inspired by the groundbreaking color "olo" discovered by UC Berkeley researchers. While Semple's creation captures the essence of the elusive blue-green hue, scientists caution that true olo can only exist in a lab. Priced at £29.99, YOLO aims to make this unique color accessible to all artists.

Summary

Scientists Reveal Olo

Scientists at UC Berkeley have unveiled a mesmerizing new color, "olo," experienced by just five individuals using a groundbreaking laser system called "Oz." This vibrant blue-green hue emerges by exclusively activating M cone cells in the retina, transcending the boundaries of ordinary vision. While it holds exciting possibilities for treating color blindness, replicating olo in everyday products remains a challenge.

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Semple Unveils YOLO

British artist Stuart Semple has unveiled "YOLO," a vibrant paint inspired by the groundbreaking color "olo" discovered by UC Berkeley researchers. While Semple's creation captures the essence of the elusive blue-green hue, scientists caution that true olo can only exist in a lab. Priced at £29.99, YOLO aims to make this unique color accessible to all artists.

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