Back to today’s briefing

Story perspectives

Ben & Jerry's Founders Fight Unilever for Brand Control

4/25/2025

50 9

Summary

Story summary

Ben Cohen and Jerry Greenfield, the beloved founders of Ben and Jerry's, are facing a tough battle to reclaim their brand from Unilever, which has turned down their buyback proposal. Amidst plans to divest its ice cream assets for shareholder profit, Unilever's ties to the brand's activism have sparked legal challenges and raised questions about the funding of the Ben and Jerry's Foundation.

1 of 1

Story summary

Ben Cohen and Jerry Greenfield, the beloved founders of Ben and Jerry's, are facing a tough battle to reclaim their brand from Unilever, which has turned down their buyback proposal. Amidst plans to divest its ice cream assets for shareholder profit, Unilever's ties to the brand's activism have sparked legal challenges and raised questions about the funding of the Ben and Jerry's Foundation.