Back to today’s briefing

Story perspectives

Pop Mart's Chicago Launch Sparks Toy Frenzy with K-pop Star

4/25/2025

44 8

Summary

Story summary

Pop Mart's Chicago store launch in 2024 drew enthusiastic crowds eager to snag the limited-edition Labubu plush toy, inspired by Kasing Lung's "The Monsters" series. Fans camped out for hours, only to see the adorable toys vanish in a flash, fueled by the buzz from K-pop sensation Lisa of Blackpink, who helped catapult Labubu into the spotlight.

1 of 1

Story summary

Pop Mart's Chicago store launch in 2024 drew enthusiastic crowds eager to snag the limited-edition Labubu plush toy, inspired by Kasing Lung's "The Monsters" series. Fans camped out for hours, only to see the adorable toys vanish in a flash, fueled by the buzz from K-pop sensation Lisa of Blackpink, who helped catapult Labubu into the spotlight.