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Alex Berger Celebrates 'The Bureau' Success, Critiques Apple TV+

4/26/2025

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Summary

Story summary

French-American producer Alex Berger celebrates the triumph of "The Bureau" and its American counterpart, "The Agency," at Canneseries. He underscores the transformation of French television and the crucial role of marketing. Berger expresses disappointment in Apple TV+'s lackluster promotion of "La Maison," asserting that in a saturated market, quality must be paired with visibility to succeed.

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Story summary

French-American producer Alex Berger celebrates the triumph of "The Bureau" and its American counterpart, "The Agency," at Canneseries. He underscores the transformation of French television and the crucial role of marketing. Berger expresses disappointment in Apple TV+'s lackluster promotion of "La Maison," asserting that in a saturated market, quality must be paired with visibility to succeed.