Story perspectives
Executives Predict Growth in Gift Cards and Incentives
4/26/2025
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Story summary
- The Incentive & Recognition Insights 2025 report indicates 61% of executives foresee growth in the gift card market.
- 77% of executives expect steady or increased demand for merchandise.
- Over 85% express positive sentiment towards incentive marketing.
- Insights from 600+ global executives reveal a trend towards personalized, digital incentive programs.
