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Nike's Controversial Ad Sparks Outrage and Boycott Calls

4/28/2025

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Summary

Story summary

Nike's latest ad along the London Marathon route, emblazoned with “Never Again” and “Until Next Year,” has ignited fury among the Jewish community. Critics, including journalist Jonathan Sacerdoti and Rabbi David Schlusselberg, condemned the campaign for trivializing Holocaust remembrance. In response, many are pledging to boycott Nike, recalling past antisemitism controversies.

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Story summary

Nike's latest ad along the London Marathon route, emblazoned with “Never Again” and “Until Next Year,” has ignited fury among the Jewish community. Critics, including journalist Jonathan Sacerdoti and Rabbi David Schlusselberg, condemned the campaign for trivializing Holocaust remembrance. In response, many are pledging to boycott Nike, recalling past antisemitism controversies.