Story perspectives

7-Eleven Partners with When We Were Young Festival

4/29/2025

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Summary

Story summary

7-Eleven becomes the first naming-rights sponsor for the When We Were Young Festival in Las Vegas, scheduled for October 2025.
The partnership includes interactive experiences at The Governors Ball and Rolling Loud, featuring Slurpee-themed activities.
This collaboration enhances 7-Eleven's visibility among millennial and Gen Z consumers through Live Nation's first U.S. festival naming rights deal.
The initiative aims to evoke nostalgia and create engaging environments similar to in-store experiences.
With over 13,000 locations, 7-Eleven targets younger audiences by connecting through music culture.

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Story summary

7-Eleven becomes the first naming-rights sponsor for the When We Were Young Festival in Las Vegas, scheduled for October 2025.
The partnership includes interactive experiences at The Governors Ball and Rolling Loud, featuring Slurpee-themed activities.
This collaboration enhances 7-Eleven's visibility among millennial and Gen Z consumers through Live Nation's first U.S. festival naming rights deal.
The initiative aims to evoke nostalgia and create engaging environments similar to in-store experiences.
With over 13,000 locations, 7-Eleven targets younger audiences by connecting through music culture.